Product overview
An editorial pipeline, not a prompt box
Unspar splits the work the way a newsroom does: research, drafting, editing, and finishing each get their own pass, with your business context attached and the cost visible up front.
Drafting
Give it a topic. Get a draft to review.
Start from a rough title, a customer question, or a full brief. Unspar lays the piece out as a Draft Plan first. Rearrange it, tighten it, or throw sections out before a single paragraph gets written.
- Blog articles, SEO pages, white papers, and long-form pieces
- Project context, audience, and voice attached automatically
- Optional research, source grounding, and citations for heavier pieces
Shape the piece before it runs
Every run starts from a setup you can read: the brief, the starting point, and the draft plan. Change your mind while it is still cheap.
1 · Write the brief
A goal in plain language plus any context worth keeping.
2 · Pick the starting point
A fresh draft, an existing page, or source material you provide.
3 · Edit the draft plan
Reorder, rewrite, or remove sections before anything is generated.
Refresh & rewrite
Old pages are assets. Treat them that way.
Give Unspar the page and say what bothers you about it. It comes back with a revision: sharper angle, current facts, stronger sources. Put both versions side by side and decide.
- Works from pasted text, uploads, or the live page
- Keeps what is worth keeping: structure, facts, links
- Batch refreshes for whole sections of a site on Pro and Scale
Translation
Say it again, in another language
Move a page into another language without losing its shape. A reviewer who knows the language checks the result instead of rewriting it from scratch.
- Headings, sections, and emphasis carry over
- Voice guidance applies across languages
- Batch translation for multi-page rollouts
Voices & templates
Sound like you, every single time
Generic AI text sounds generic because nothing anchors it. Unspar anchors every draft to a voice profile and a template your team controls.
Team voice profiles
Save voices for your team, brand, or customer segment: a practical product voice, a founder voice, a technical voice, or one built from your own writing samples. The voice runs through every section, not just the intro.
Templates that encode your standards
Instead of rebuilding the same article type, structure, target length, and research settings for every draft, save the setup as a template. Picking it later loads everything in one click.
Ideas & planning
Never wonder what to write next
Unspar keeps a running list of article starts pulled from your site, your products, and your competitors. Shortlist the good ones, dismiss the rest, and queue what is worth writing, cost already visible.
- Angles from your business: product, audience, competitor, keyword, or goal
- Shortlist, dismiss, or queue: the pipeline stays visible
- Batch create from a shortlist when the month’s plan is set
Quality workflow
Five passes happen before you read the draft
Setup first, then research, then the draft, then editing, then finishing touches. Your settings decide how deep each pass digs, and the whole run stays inside the credit price you approved.
Research & source grounding
When the settings call for depth, Unspar studies your source material, supporting pages, and search results before drafting, not after.
Citations that hold up
When citations are on, claims link back to where the support lives. A reviewer clicks through instead of guessing.
Refine & humanize
Editing passes tighten clarity and flow. The humanization pass then goes after the phrasing readers clock as AI, in your saved voice.
Publishing handoff
Handoff, not lock-in
An outlet is a publishing destination: a company blog, a CMS, a client handoff. Every draft keeps its outlet attached from creation to publish. Approve a piece and send it to WordPress, export it, or copy clean formatting.
- WordPress outlet connections for your own sites
- Exports and copy-ready formatting when you’d rather paste
- API access on Scale for teams with their own pipelines
See the setup and the cost. Then decide.
Set up a project, bring one topic, and judge the result yourself. The cost is visible before you commit a single credit.