End-to-end AI content production
Unspar researches your topic, writes in your voice, and edits each draft until it's ready to publish. Auto-publish to your blog or CMS, or review the draft first. Built for teams that publish content every week.
Step 1 of 6
Start with project, starting point, title or topic, article brief, language, and outlet. Advanced settings can stay hidden until needed.
What makes the output different
Most AI writing tools one-shot a prompt and hand back the draft. Unspar treats each piece as an editorial process: research, structure, voice, and a humanization pass before the draft ever reaches you.
For research-heavy work, Unspar searches relevant sources, studies supporting pages, and prepares citations before drafting. Claims that need support get linked back to where the support lives, so reviewers can verify rather than guess.
Setup is resolved, sources are gathered, the draft is built around an outline, then refinement passes improve clarity, flow, and structure. The draft you read has already been edited several times before it reaches your inbox.
A dedicated pass rewrites stiff sentences, breaks up template-shaped paragraphs, and applies your saved voice. The patterns most readers recognize as “AI-written” get cleaned up before the draft ever lands in your queue.
How it works
Set up your project once with your site, audience, products, voice, and outlets. From then on, every draft starts from the business it’s for, not a blank prompt.
Start with a title if you have one, or write a short brief in plain language.
Builds the structure, writes the piece, and applies the selected language and format.
Use a built-in voice or a team voice saved from your own writing samples.
Completed articles can be reviewed, downloaded, or sent to a configured outlet.
Start from a rough title, a customer question, source notes, or a complete brief. Unspar keeps the first screen short, then lets you open the full article setup when you need tighter control.
Write a title, paste source notes, or describe what the piece should cover. Keep the title exact only when the final H1 must match.
Choose the project, starting point, language, and outlet. Project defaults and templates fill the sensible settings first.
Set article type, intent, voice, length guidance, research depth, outline, audience, and refinement options.
Review the estimate, save a draft for review, or start generation right away from the same screen.
Content formats
Start from the same business context, then choose the format that fits the page, campaign, or channel.
Blog
Company blog content for product topics, customer questions, explainers, and search-led ideas.
Long-form
More substantial pieces for buyers, experts, internal teams, and longer decision processes.
Social
LinkedIn and short-form posts that can reuse the same context behind your longer content.
Search
Service, product, comparison, and answer pages shaped around a clear search intent.
Refreshes
Hand Unspar an existing page or draft to improve the angle, structure, freshness, and business relevance, with new research and stronger source support where it matters.
Use your own topic when you have one, or let Unspar surface article starts from your site, audience, competitors, products, and goals. It suggests what is worth writing next, helps you find a specific angle, and carries the selected idea straight into a draft. No rebuilding the brief from scratch.
Unspar surfaces article starts from your business context and keeps a fresh list ready to review.
Read the FAQAsk for ideas around a product, audience, competitor, keyword, or goal and get concrete article angles.
Choose an idea and its title, angle, and context move into article creation.
Start publishing
What you get back
Most AI content needs editing before you can use it. Unspar runs research, structure, voice, and humanization passes before the draft is finished, so the result is ready to publish without changes. Auto-publish to your outlet, or review and edit if you want to.
Claims that need support link back to the source pages. The evidence is verifiable, not invented by the model.
Your saved voice runs through every section. The humanization pass cleans up wording and structure readers usually recognize as AI-generated.
1. Input
A topic, title, customer question, product note, source, or saved idea is enough to begin.
2. Setup
Your audience, voice, products, and outlets are already loaded. The brief stays short because the business is already in the system.
3. Work
Research, structure, drafting, voice, and humanization passes happen in sequence. The draft is revised several times before it's ready for review.
4. Output
Unspar can auto-publish the draft to your outlet. Or review, edit, download, and publish yourself.
Quality workflow
Most AI tools one-shot a prompt and hand back the result. Unspar runs setup, research, drafting, refinement, and finishing as separate editorial steps, with the model focused on one job at a time. The result reads more like an editor's pass than a raw first attempt.
1
Project, outlet, audience, language, title handling, voice, length, and starting point are resolved before writing begins.
2
When the settings call for depth, Unspar studies source material, project context, supporting pages, and search results, then prepares citations for claims that need support.
3
The draft is built around the chosen format, intent, outline, and source notes instead of starting from a loose prompt and hoping the shape is right.
4
Editorial passes improve clarity, flow, voice, and readability. Drafts can be simplified, made more natural, aligned to a saved voice, or tightened before delivery.
5
Depending on the piece, Unspar adds citations, FAQs, executive summaries, section improvements, or other finishing blocks that make the draft easier to review and publish.
A quick social post and a source-backed report do not run the same workload. The settings you pick control how much research, refinement, and structure each run gets.
Project context, saved voices, audience notes, sources, and outlet settings keep the draft tied to the company it's written for, not to a generic template.
Every draft carries its status, outlet, owner, source context, and next action. Nothing falls into a chat history or a forgotten doc.
ChatGPT works fine for one-off help, but brand content keeps hitting the same three problems.
The pain
Anyone reading it can tell. The same sentence rhythms, template-shaped paragraphs, and phrasings appear across every chat session, no matter what you prompt. Readers spot it in two paragraphs.
In Unspar
A dedicated humanization pass rewrites stiff sentences, breaks up template paragraphs, and applies your saved voice. The patterns readers recognize as AI get cleaned up before the draft lands in your queue.
The pain
ChatGPT confidently invents stats, sources, and quotes that don’t exist. You either spend an hour fact-checking, or you publish something that’s flat wrong and your readers catch it before you do.
In Unspar
Research comes before drafting. Sources are reviewed, citations are prepared, and claims that need support are linked to source pages.
The pain
Ask ChatGPT for ten article ideas and you get the same generic angles every other site has already published. The model pulls from the internet instead of your business, so what comes back is bland and uncreative.
In Unspar
Idea generation runs against your specific business: your site, your audience, your competitors, your products, and your goals. The angles surface from your situation, not from the internet average.
These are the three problems Unspar is built to solve.
Start publishing
Instead of rebuilding the same article type, structure, target length, and research settings for every draft, save the setup as a template. Picking the template later loads everything in one click.
Save voices for your team, brand, or customer segment. Pick a practical product voice, a founder voice, a technical voice, or one trained from your own writing samples. The voice runs through every section, not just the intro.
An outlet is a publishing destination: a company blog, a CMS, a client handoff, or an editorial queue. Articles keep their outlet attached from creation to publish, so nothing ends up routed to the wrong place.
The Articles screen shows each piece with its outlet, status, owner, update date, and next action. Drafts don't disappear into a document folder or chat history.
AI content production at the volume your team needs
Unspar isn't built for one-off drafts. It runs a publishing pipeline from idea to live page, handling the work between each step.
Unspar generates article ideas from your site, audience, competitors, and goals on a schedule. The list stays fresh and ready when you need it.
Select several ideas and queue them. Unspar creates the drafts in parallel and adds the finished pieces to your review list. One trigger, multiple drafts.
When you approve a draft, Unspar can publish it to your blog, CMS, or other configured outlet. Or download it in your preferred format and publish it yourself.
Three patterns we see most often. Each maps to a specific plan, so you can pick the one closest to your situation.
See pricing for all plansPricing
Each plan includes credits for pieces of content. Shorter, simpler work uses fewer credits. Longer, research-heavy work uses more. Unspar shows the cost before a run starts.
For comparison: a freelance writer for one B2B blog post typically runs €200–500. Pro at €199/mo covers credits for fifty Standard pieces.
Starter
Solo operator or small business testing a steady content system.
€49/mo
50 monthly credits
Pro
Best fitFounder-led marketing team, B2B site, or small content team.
€199/mo
250 monthly credits
Scale
Agency, multi-brand operator, or content team with larger monthly output.
€999/mo
2,000 monthly credits
Credits
Small edits stay light. Source-backed reports get more research, citations, structure, and review. Unspar classifies each run from the settings you choose and shows the credit cost upfront.
Quick
1 credit
Small edits, short snippets, and simple rewrites.
Standard
5 credits
Normal drafts, rewrites, and everyday web content.
Advanced
15 credits
Longer work with research, sources, citations, voice, or extra polish.
Flagship
40 credits
Large, source-heavy work with detailed structure or several review steps.
Once you have a paid subscription, you can buy extra credits for tests, overage, or irregular spikes. Pack prices are the same on every plan, and purchased top-up credits expire after 12 months.
25 credits
€29
100 credits
€99
500 credits
€449
Concierge
For customers who want our team to plan, create, review, and help publish content.
from €3,000/mo
Prices are shown before tax. EUR and USD prices are fixed launch prices, not live exchange-rate conversions.
Create a draft from a title, brief, customer question, product note, or saved idea.
Ask about content scope, project setup, publishing channels, or a managed first rollout.
Bring a topic, a customer question, a product note, or a saved idea. Unspar shows the cost upfront, runs the editorial pipeline, and delivers a publish-ready draft. Auto-push it to your outlet, or review first.