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How to plan, write and update articles
Blog post ideas: where to find topics your readers search for
Good blog post ideas start with real questions. A customer asks one on a sales call, writes one in a review, or types one into Google.
How to write brand voice guidelines that people use
Brand voice guidelines help a small business use a consistent style across its website, emails, support replies, and social posts.
Claude vs ChatGPT for writing: which one to use for what
Claude and ChatGPT can both write articles and rewrite emails. Which one suits you depends on your documents, whether you need web research and the style you like.
How to write a content brief (with a template)
A content brief tells a writer the goal, the reader, the angle, the outline and the sources before the article gets written.
Does Google penalize AI content?
Google says it judges a page by how useful it is, not by who or what wrote it. The risk starts when you publish many thin pages.
How long should a blog post be?
How long should a blog post be? There is no single right length. The topic and the search query determine the answer.
How often should you blog? A realistic answer for small sites
For a small business site, two posts a month is a good start, or one new post and a big update of an older one.
How to update old blog posts (and which ones to update first)
An old post may already get search traffic and links. How to pick the posts worth updating, decide what to change and measure the result.
Pillar pages and topic clusters, explained simply
A pillar page is your website’s main guide to one subject. It gives readers an overview and links to separate articles with more detail.
What is evergreen content? Examples and how to write it
Evergreen content answers a question people will still have months or years from now. What counts as evergreen, and why it still needs updates.
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